Stand up,
Stand out!
The average guitar consumer will see multiple guitars that resemble the same, old, now boring, style guitars. Mass production of certain guitar brands produces uniformity instead of uniqueness. Though playing guitars shows individuality, the actual product does not. Furr Guitars counteracts the status quo by having a “subway restaurant” approach to selling guitars.
The consumer will have the ability to see a variety of necks, pickups, bridges, colors, styles, and custom designs and make their selections based on their personal preference.
We rock out with those who aren’t afraid to look at the status quo and laugh!
Mission
Our mission is to create exemplary products from the soul that retain value and quality. We create functional works of art that push past boundaries and expectations by always striving for new and exciting ideas. Our goal is to build a legacy one customer at a time, yet never take ourselves so seriously we forget to live.
“Do something bold and make a difference.”
-Brian Furr
ABOUT
Brian Furr is a creative fusion of an entrepreneur musical artist, craftsman and philanthropist. As the owner of Furr IP, Brian has dedicated himself to unlocking his creative passion and producing some of the most unique and awe-inspiring guitars you’ve ever seen.
His gift is not one that was developed overnight or spawned from technical classes at major art institutions. Brian’s gift is a labor of love, an ode to people who never give up on their dreams, a representation of trial and error and a mission to consistently develop his childhood dreams and experiences.
Every craftsman has a story. And Brian’s story contributes to the beauty in his work. From a very young age, Brian fell in love with music while his friends fell in love with sports. Always feeling like the “guy on the bench playing the guitar”, Brian embraced his love for music and fine musical equipment and allowed it to fuel his passion to pursue the performing arts as a career—even when people cautioned him not to. Whether it was playing in public places to random audiences or strategically positioning himself to showcase his talent, Brian was relentless with his passion and he believed it would pay off.
As an artist, Brian believed that his instrument deserved to be just as beautiful as the music that came out of it. This challenged him to take his instrument into his hands in a different way by handcrafting each element of a guitar and building it to suit his ideas and his story. He didn’t think he could do it on his own so he went to several experienced professionals who should’ve been able to assist him. And after repeated letdowns, doors being closed in his face and naysayer, Brian turned his disbelief into a journey to make every guitar he touched a handcrafted representation of his belief in himself and his art.
With every guitar he crafts, Brian puts his soul, his experiences and his intelligence to work. He finds the best pieces of wood that match his customers’ individual styles and the way the sound needs to be produced. He listens to his customers’ stories and their desires and he takes pieces of them and puts them into the guitar. When the guitar is complete, it sounds like perfection and it looks like a dream come to life.
Furr Guitars is Brian’s story from a young child with a passion for music to a thriving entrepreneur with a passion for success. He cares about every single instrument and customer who comes his way and he believes in inspiring them to imagine perfection.